GT Metabolic
GT Metabolic is startup medtech company focused on delivering a revolutionary approach to bariatric surgery. By using two magnets, this technology provides a minimally invasive option for bariatric outpatients. To stand out in a competitive field and promote this breakthrough tech, the company needed a bold identity that could speak to both surgeons and patients.
Identity Design • Art Direction • Motion Design
LOGO EVOLUTION
The first effort in bolstering the GT Metabolic identity was to evolve their logo. The logomark itself represented an ownable symbol that quickly expressed the product in a contemporary space. The wordmark however seemed out of harmony and struggled at small scale. The solution was a custom wordmark that carried over characteristics from the logomark, increased the x-height and negative space for optimal legibility, and presents cleaner letterforms overall.
SHAPING THE IDENTITY
When taking a look at the extended identity elements, it was important to think bold in a competitive market. The colors were amplified and hard to ignore, a dynamic pattern was introduced to provide energy and movement, and new 3D renderings were created to showcase this innovative approach.
APPLYING THE LOOK
From highly detailed and instructive brochures to a refreshed, excitement-driven website, the new GT Metabolic identity showcased its flexibility across all touchpoints. The visual system unified the brand and built enthusiasm around a breakthrough bariatric surgery method and product.
