The American Kennel Club has been the go-to expert in dog health, training, lineage and breeding for over 140 years and has hosted myriad of both pure bred and mixed breed events. In 2025 they looked for a brand campaign that would bring in registration and engagement from a younger audience. The “Everything We Do, We Do for Dogs.” serves as an AKC anthem to all dog lovers by showcasing authentic dog and owner moments and carrying a more approachable voice.