Hiya! Beauty
Dollface Brows and Beauty is a boutique salon in Louisville, KY. As they prepared to launch their product line, Hiya!, they needed a set of content to promote it.
The result was an amalgamation of different personalities and styles to create unique assets and elements that would support a launch campaign called “Pleased to Meet Me”.
Art Direction • Design
Videographer: Alex Elkins
BUILDING THE WORLD
Hiya! Beauty products exist to maintain and enhance natural beauty, and at the heart of the brand is a commitment to inclusivity. With this mission in mind, a diverse range of props and wardrobes were used to celebrate individuality and the idea that Hiya! Beauty is here for everyone.
In pre-production, personas were developed to help capture individuality and self-expression. Inspired by Greek gods and goddesses, we created three personas representing self-love, discovery and indulgence. While the Greek god theme wasn’t overt in the final output, these personas helped us to tell a story unique to Hiya and shape the world that the talent would live in.
Photography by Loelle Studio
SPRINKLING ON THE DRAMA
In delicate balance of consistency and flexibility, stylized typography, graphic frames and colors were developed to support the content and create excitement.
